Wednesday, 1 January 2014

New Branding for a brand New Year.

As we welcome in 2014, it's an opportunity to consider what this year will mean for your business branding.

Have you considered using a Brand Voice for your business? A brand voice is a specific person that speaks for a company. All major companies use a brand voice but a lot of times you will only hear them on the radio or in a TV advertisement. A brand voice can and should be expanded to be used on customer support lines when a customer is put on hold, employee voice mails, presentations and other communication channels where a voice actor is needed. The voice in which a company uses to speak with its customers is important and carries business implications too. Studies have shown that using the right voice in an ad can increase memorability of an ad by 26%. By using a brand voice consistently across all mediums, the impact can be more consistent and even greater.

One thing to remember is that your phone system is your first point of contact with customers – you need to present a professional image. Using an employee who 'has a nice voice' is a cheap option, but a Professional Voiceover who understands the importance of pitch, rhythm and intonation, and has broadcast quality recording sound is invaluable, and in the long run a much better marketing choice for your business.

So, make sure you take the time to invest in a professional voice actor for all of your business activities. It’ll save you money
and headaches in the long run and will help you build a stronger brand that can withstand the test of time.

For many people being put on hold is just a fact of life. Do we really need to suffer through mediocre music and poor vocal quality sound?

Capitalize on your brands uniqueness by investing in a Professional Voiceover to integrate your Audio Output. How can you implement simple and cost-effective changes to your voice branding that will make you stand out from the crowd?

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